Google Adwords

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

Google Ads are paid advertising across the board, while SEO is about ongoing work, maintenance, and improvement.

• Target your ads. Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. …
• Control your costs. …
• Measure your success. …
• Manage your campaigns.